Lincoln was aiming to highlight the modern features they provide and showcase the positive impact a Lincoln can have on your daily routine -
the Lincoln Difference.
the Lincoln Difference.
The approach was to have real owners tell their real story through a blend of on-location shooting and user-generated content. The result is an authentic journey that celebrates the versatility and craft of a Lincoln.
Each story is captured by a simple phrase to create a key moment.
These key moments become the core for cut-downs and radio edits.
These key moments become the core for cut-downs and radio edits.
Inspired by architectural blueprints, the motion graphics accentuate the artisanal details of each design.
Through experimentation we found the proper level of integration for the details to provide information. Here is a collection of some finals and WIP.
